Business Technology Forum: Supercharge Your Social Media with Emotional Content

In 2018 it's increasingly hard to generate content for social media that stands out. It requires strategy, planning, teamwork and most importantly, you must make your audience feel something. Going viral can't be left to chance. Presenter Will Duderstadt will show you how to incorporate emotion into your social media content and create highly shareable content.

Presenter Will Duderstadt is currently the Marketing and Development Manager of Web Platforms at M/I Homes, Inc. (MHO) one of the nation's leading builders of single-family homes, having delivered nearly 100,000 homes. He oversees online marketing campaigns, lead generation, SEO, PPC, Social media and content strategy for 16 divisions in 11 states. Will provides insight and leadership for M/I Homes' Internet Sales Associate program and trains the team in best practices for lead creation and management.

  • Selected to Professional Builder's 40 Under 40 in 2017
  • Joined the Zillow Group New Home Builder Advisory Board in 2016
  • Awarded Corporate Excellence Award at M/I Homes in 2013
  • Four time speaker at NAHB International Builder Show (2015-2018)

Previously, Will was a founding partner of MCLA The Lax Mag, a print magazine covering lacrosse, which was acquired by InsideLacrosse (an ESPN affiliate) in December 2011. Will also served in various positions at Apple, Inc. for five years and was featured as spotlight speaker on

Special Accommodations
If you have disabilities that require special accommodations, including the need for auxiliary aids and services, please indicate requirements in the ‘Special Requests’ box at the time of registration.

Cancellation Policy
Tuition/Registration fee will be refunded if cancellation is received at least 24 hours prior to the day of class. Weather Cancellation Policy


While Columbus REALTORS® makes available courses approved for continuing education by the Ohio Division of Real Estate & Professional Licensing, and strives to present offerings of current value to the real estate professional, most offerings contain content supplied by third parties. Any opinions, advice, statements, services, offers, or other information or content expressed or made available by third parties, including instructors, service providers, members or others are those of the respective author or party, and do not necessarily state or reflect those of Columbus REALTORS®. Reference to any specific commercial products, process, or service by trade name, trademark, manufacturer, or otherwise does not necessarily constitute or imply endorsement, recommendation or favoring, and such reference shall not be used for advertising or product endorsement purposes unless expressly so stated by Columbus REALTORS®. Additionally, Columbus REALTORS® makes no claims, promises, or guarantees of absolute accuracy, completeness, or adequacy of contents of educational offerings and expressly disclaims liability for errors and omissions in course content.

Wednesday, May 23, 2018
10:00 AM - 11:00 AM
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Columbus REALTORS®
2700 Airport Dr., Columbus, OH 43219

Registration Status: Registration Closed

Additional Information

  • Seats Available: 59
  • Cost: No Fee