Advertising Guidelines & Logos

Ohio Real Estate Law

Real estate licensees in Ohio must adhere to strict guidelines when advertising themselves or properties to the public. Read more»


The term REALTOR® is a federally registered collective membership mark owned exclusively by the National Association of REALTORS® (NAR). Only members of the National Association of REALTORS® are licensed to use the term 'REALTOR®'. Use of the REALTOR® mark is subject to specific terms and conditions.

Fair Housing Rules and Regulations

The Fair Housing Act (FHA), also known as Title VIII of the Civil Rights Act of 1968, as amended, protects people against housing discrimination based on race, color, religion, national origin, sex, disability, and familial status. The Fair Housing Rules and Regulations outline rules REALTORS® must adhere to when advertising the sale, rental, or financing of dwellings to ensure compliance with the Fair Housing Act.

Although the Equal Housing Opportunity logo is not required in all advertising, Appendix I to Part 109 of the Fair Housing Rules specifically states:

"In the investigation of complaints, the Assistant Secretary will consider the implementation of fair housing policies and practices provided in this section (§ 109.30 Fair housing policy and practices) as evidence of compliance with the prohibitions against discrimination in advertising under the Fair Housing Act.

(a) Use of Equal Housing Opportunity logotype, statement, or slogan. All advertising of residential real estate for sale, rent, or financing should contain an equal housing opportunity logotype, statement, or slogan as a means of educating the homeseeking public that the property is available to all persons regardless of race, color, religion, sex, handicap, familial status, or national origin."...