Using the REALTOR® Logo

The REALTOR® LOGO consists of a graphic "R" on a sharply contrasting rectangular background to form a block "R" under which is centered the registered term REALTOR®.

The word REALTOR^® should be all capital letters followed by the registration mark "®". (For the registration mark, hold down the 'Alt' key and type '0174' on your keyboard's numeric keypad.)

To download logo:
Low Resolution - right click above logo and select 'Save picture as'
High Resolution - Click here

Using the term "REALTOR®" with member or firm name

With individual member name

Improper Use
John Doe REALTOR^®

Proper Use
John Doe, REALTOR^®

With firm name

Improper Use
Blackacre REALTORS^®, Inc.
Smith REALTORS^®, Ltd.
Sunshine REALTORS^® Homes

Proper Use
Blackacre, Inc., REALTORS^®
Smith, Ltd., REALTORS^®
Sunshine Homes, REALTORS^®

Use punctuation even if
on separate lines

Improper Use
Jack Jones Realty, Inc.
REALTORS^®

Proper Use
Jack Jones Realty, Inc.,
REALTORS^®

While the terms REALTOR® and REALTORS® may be used in connection with a firm name, they may not be used in conjunction with a description of the firm's other lines of business or any other occupation or vocation of the Member, even if the other occupation or vocation is part of or related to the Member's real estate business.

Improper Use
Jones, Inc., REALTOR^®/Builder

Proper Use
Jones, Inc., REALTOR^®
Real Estate Broker/Builder

Pronouncing the Term 'REALTOR®'

Irrespective of local dialect and custom, the term REALTOR® has but one pronunciation:

REAL' tor
Just two (2) syllables

Members are encouraged to carefully train new employees and salespeople, particularly receptionists, on the proper pronunciation of the term REALTOR®. Consistent aural use is just as important as consistent visual use to the preservation of the distinctive and recognizable character of the MARKS.

Use of Color with the REALTOR® Logo

To further brand recognition and strengthen the REALTOR® LOGO, only the following colors can be used:

When the REALTOR® LOGO is displayed in PMS 293 Blue on a white or neutral color background, the block "R" in the rectangle may be shown as PMS 871 Gold. The only color exception that is allowed is for signage when metal or masonry materials are used. There are no allowable color substitutions.