REALTOR® Pride

Wear your REALTOR® Pin with Pride!

Imagine you see two glasses of colas-side by side. How can you tell which one is Coke® and which one is Pepsi®?  Or athletic shoes, how can you tell a Nike® from a Reebok®?  Now put yourself in the shoes of your potential homebuyers and sellers and think how they can tell whether you're a REALTOR® or not.  Surprisingly, a large number of members are not utilizing the very symbol that can help identify, separate and distinguish you from licensees- your REALTOR® logo and name.

Only real estate professionals who are members of NAR can call themselves REALTORS®.  All REALTORS® adhere to NAR's strict Code of Ethics.  REALTORS® are held accountable for their ethical and professional behavior by their local association. 

Recent focus groups conducted around the country revealed most REALTORS® do not recognize the value of the REALTOR® name, because they don't know consumers see benefits in working with a REALTOR®. 

NAR annually tracks the effectiveness of its national Public Awareness Campaign and those results reveal these important facts about consumer perception of REALTORS®:

• From 1999 to 2002, the percentage of consumers who believe there is a benefit to working with a REALTOR® as opposed to a real estate agent has risen from 42 percent to 61 percent.
• The percentage of consumers who say they'd attempt to sell on their own declined from 29 percent in 1999 to 21 percent in 2002
• Sixty-seven percent said that REALTORS® have the best network of sources to help buyers and sellers with services required in the buying and selling of a home.  And, among consumers who expressed a preference for working with a REALTOR®, 97 percent had this belief.

Research further shows that consumers believe, within the world of real estate, that the REALTOR® status is at a higher level of professionalism.

How will homebuyers and sellers know you're a REALTOR® and not just a licensed agent?  Just like the theme line says:

Tell them.
Introduce yourself as a REALTOR®. 

Show them. 
Feature the REALTOR® logo on your business cards, stationary, signage and in your listing presentations. Consider introducing yourself as a REALTOR® instead of as an agent or sales associate.  

Wear your REALTOR® pin with pride. 
It's arguably the easiest way to identify your status and represent the professionalism and results-driven experience homebuyers and sellers want and prefer to work with. 

Order your FREE REALTOR® Pin at http://Pride.Realtors.org

This pin is larger than the traditional REALTOR® Pin.  Supplies are limited and these special pins are not available for purchase. So order soon!