COCIE - Double your marketing while updating your information only once

By Catherine Erney
Xceligent

COCIE, powered by Xceligent, provides you with many ways to market your listings. At the very basic level, just adding them to the CDX gives you immediate exposure to our 643 users in the Columbus metro area -- and 14,062 users nationwide.

Next, CDXMail Plus, our powerful e-mail blast tool, can reach 1,634 agents in the Columbus market alone. Finally, Xceligent's newest product upgrade - CDXDirect Plus - leapfrogs every similar product on the market at this time, showcasing your listing information on your web page both beautifully and seamlessly. CDXDirect promotes your portfolio on the web to current clients, future prospects or anyone looking for specific commercial property information.

With our newly upgraded CDXDirect - Xceligent's powerful private-branded marketing tool -- you can maintain a current listings inventory on your company website simply by updating your listings on the COCIE database. Better still, once a property has been sold -- or leased and removed from the CDX, your web page is updated real time. That's right -- no more "did I remember to take that one off the web page? " worries to keep you awake all night.

With CDXDirect Plus, you have complete control over how your listings appear on your web page -- whether you want clients to run searches or be presented with a list of your listed properties right up front. You can use our custom templates to determine how information is presented on your site. If you have used the older version or anyone else's product, you know how limiting your choices have been in the past. With CDXDirect Plus, your options are almost limitless. You can customize the data feed to match your web site completely.

CDXDirect Plus offers better & more detailed information for potential clients. You can add any number of images to the record, as well as password protected documents, such as Pro Forma reports and rent rolls. Your listings will have maximum appeal when clients can view multiple images, including photos, site plans, aerials, etc. Once the images are loaded in the CDX, they all automatically display on the detail page. Imagine the convenience of simply giving your clients a link and password to view the protected files?

Not content with merely looking good, the new product has many more useful features. Unlike static data feeds, your client and potential clients can run reports & map your listings. The Birds eye view mapping gives clients a close up aerial view and the ability to view your property from any angle. Yes, they can count parking spaces, dock high doors, look at the condition of the parking lot -- all within your own web page.

Visitors to your site can run reports, map your listings and email listings to other potential clients -- directly from your site. Visitors can "quick-print" information or create more detailed reports from their search results.

Finally, the Hits tracker in View/Update My Listings will show you how many "hits" your listing is getting via your web site as well as through CDX Search. Isn't that a powerful story to share with the property owner?

Streamlined listing updates, real time updates from the CDX, multiple images on the detail page, the ability to create reports and email them, birds eye view mapping -- it just doesn't get any better than this. To see what your web page could look like with CDXDirect Plus, please call us at (614) 430-3343, or Angie at (614) 537-0967 or Cat at (614) 202-7025. We'd be happy to show you!

COCIE Membership
Despite the negative news about the economy, housing and stock market, COCIE membership continues to grow. Last year at this time, there were 588 COCIE members. Today, we have 643. Just more proof that The Grass is Greener Here!

Columbus:                                 Nationwide:            
Buildings tracking -- 13,915          67,461
SF tracking -- 447,159,400           4,680,221,532
Properties for lease -- 5,048          63,893
Properties for sale -- 2,171**         44,953
COCIE Members -- 643                17,080

* includes 272 Multiple Unit Housing listings & 136 business opportunities.

Columbus:                                      Nationwide:             
# of soft lease comparables -- 6,312    199,551
# of soft sales comparables -- 4,614     71,053
# of verified comparables-- 1,284          80,365

COCIE CLASSES

INTRO - COCIE (CDX) Training at CBR
Nov. 4 l 9a-12:15p ^_l 3 credit hrs. ^_l $30 if CE is requested
Learn how to: search and report on commercial availabilities; use advanced search techniques such as map search; produce tour packages for client tours; send CDX Mails; add, edit and manage listing inventories.

ADVANCED - COCIE (CDX) Training at CBR
Nov. 20 ^_l 1-3pm ^_l 2 credit hrs. ^_l $20 if CE is requested
Learn how to use the CDX to: calculate vacancy rates, create absorption reports; find sales and lease comparables by date; etc.

ONLINE
Available through Xceligent University: CDX 101; Market Intelligence; Marketing Your Listing; Site TraX Sales Comparables. These free classes are offered every Tuesday and Thursday at 11:30a EST. Angie Utz and Catherine Erney are among the trainers for the on-line classes. Sign up at www.xceligent.com.