The New Real Estate Weekly!
 As Chair of the Real Estate Weekly Publishing Board, I'm fortunate to be the one who gets to début the re-launch of the new Real Estate Weekly and the many new features and benefits that come with this outstanding advertising vehicle.
The Columbus Board of REALTORS® owns the Real Estate Weekly and has had an agreement with The Columbus Dispatch to manage this homes publication since 2000. The purpose of owning a homes publication is two-fold: 1. to provide members with a cost effective vehicle to advertise your listings to the public. With a bi-weekly distribution of 32,000 to over 600 locations, and responsible advertising rates, we know the Real Estate Weekly is the most effective and beneficial use of your advertising dollar. 2. to provide a publication with REALTOR®-friendly content. Not only does each issue contain interesting articles related to buying and selling a home, but it consistently promotes the value of using a licensed real estate professional. Credit for the great new look, enhanced publication features and online access goes to Carol Zimmer, Classified Advertising Manager for The Columbus Dispatch. In addition to Carol, your past committee chairs, Kevin Strait and Gerry O'Neil, along with the Dispatch's Bill Kuehnle are responsible for getting the online ad entry feature included in your MLS listing process. And now, let's take a look at what you're going to get in the new Real Estate Weekly! | | 
Larry Knoll, Chair
Real Estate Weekly Publishing Board View the new Real Estate Weekly online! Advertising Rates (pdf) To get your homes listings into the new Real Estate Weekly,
call (614) 461-5523, or contact Tim Stinson. |
New Look - Lots of Color!
With a fresh new, rich, full-color look and a new cover design, the publication will draw new readers to the only source of new MLS listings in the city.
In the past, one listing was featured on the cover, and the new cover design will feature three listings each issue. Many more vibrant four-color pages will capture reader interest and hold it.
Inside pages of Real Estate Weekly will also have an exciting new look and new features. Although new MLS listings and the message from the President of the CBR will continue, readers will enjoy additional general interest stories on home buying, home selling, and other real estate concerns and tips.
The Real Estate Weekly - Online!
In addition to the changes in the printed publication, The Columbus Dispatch has provided the CBR and local REALTORS® a fully searchable and viewable web site for the publication. REALTORS®, home buyers and home sellers can review each page of the Real Estate Weekly online. Out of town buyers can now access the publication to review listings when relocating at www.ColumbusREW.com.
Tremendous publicity for the Re-Launch!
The Columbus Dispatch and the sister media companies to the Dispatch will be promoting the relaunch of Real Estate Weekly, with print, online, radio and other promotion, to create excitement with the local community and with our readers.
Special intro rates and free color for contract advertisers!
To encourage advertiser participation, low 2004 advertising rates will continue through July 1. All advertisers committing to a new 13 or 26 issue contract before July 1 will receive preferred pricing and full color in their advertisements at no charge for the length of the contract. In addition, contract advertisers will have an opportunity to have their listing featured on the front cover on a rotating basis.
REALTORS® not wishing to commit to a contract will still receive low 2004 pricing through July 1 and a over 60% savings on color for their advertising at only $99 (plus space charges).
Extra Readership with 7 Dispatch insertions!
Real Estate Weekly will continue to be inserted into zones of The Columbus Dispatch seven times throughout the year. See the back of the rate card (opposite) for dates/distribution.
Special rates to advertise your new listing!
Advertising your new listing will become even easier in the next couple months as we introduce a new ad entry system into the online MLS listing process. As you are adding your MLS listing, you'll be provided with one-button access to our new ad entry web site. Here you will be able to upload your listing photo and add your caption and listing description. And the best part? The cost is only $75 for two issues and $125 for 4 issues! These ads will run in a New Listings section of the Real Estate Weekly.
I encourage you to check out the new Real Estate Weekly. The new rate card is inserted here for your convenience. Please feel free to cut it out and keep for future reference.
To get your homes listings into the new Real Estate Weekly,
call (614) 461-5523 today!
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